Social Media Call Tracking with Dynamic Number Insertion

Know the true performance of social media campaigns

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Measure more than likes with Social Dynamic Number Insertion

Social Dynamic Number Insertion connects a phone call back to its source in social media: Facebook, Instagram, Twitter, LinkedIn or any other social media platform.

After a visitor clicks on an ad, they are redirected to a landing page where a unique number is displayed. If the visitor calls the number within a set period of time, the phone call is linked back to the social media campaign source.

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measurable ROI


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all calls from multiple social media channels


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reliable data on the performance of a single ad or an entire channel


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potential areas for growth


How DNI for social media tracking works

Call tracking for social media campaigns receives all the same benefits as regular DNI. Insert the snippet of code we give you onto your website and follow our straightforward instructions.

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Minimize costs with the optimal pool size for your traffic.

Not a first-in, first-out system, smart pool algorithms determine the right number-pool size based on numerous factors to deliver the most accurate analytics.


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We can customize how the number appears on your website to suit your business needs.

Replace just the number, an image or even a portion of your web page to keep your branding consistent everywhere.


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Javascript implementation replaces just the phone number or a small section of the website using a short snippet of code we provide.

The reverse-proxy option requires no IT expertise – we create a mirror webpage that mimics your website exactly, but with a call tracking number.


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Your callers will connect only to your business.

Dedicated number pools reserve phone numbers for your business and no one else, for as long as you need them.


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Session-based reduces cost and guarantees accuracy, by serving up a new number from a dedicated number pool at each new visit to your website.

1:1 offers granularity at the level you choose. One number is assigned to each keyword, campaign, channel or advertisement.


Get the best performance from your social media campaigns

in just 5 steps

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Talk to sales about maximizing your social media spend with DNI.

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Features to attract more than likes to social media