The Analytics You Need to See the Real ROI
Explore the most reliable online-offline lead attribution platform
Immediate lift in measurable leads and ROI
Marketers experience a blind spot when it comes to mapping offline phone leads, such as calls or text messages, back to the originating online ad campaigns or other marketing initiatives.
Our advanced call attribution solutions focus on improving the success of marketers’ offline response tracking. We help you capture a more comprehensive picture of campaign results across a variety of attribution scenarios and use the resulting analytics to improve campaigns and overall lead generation quality.
Visibility into mobile ad response
While the impact of mobile ad formats can be easily tracked through clicks to measure broad engagement, calls and texts should also be tracked as distinct interactions. Marketers only tracking clicks on a call button don’t gain insights beyond click counts. Capture accurate call-through rates from all mobile ad programs with Response Analytics attribution technology.
Granular attribution to fit your marketing initiatives
Our text-enabled call tracking numbers can be tied to any online or mobile lead source. With our technology, you will know where each phone, text, chat, or form fill lead came from, down to the channel, keyword, campaign, ad creative, or a specific referring source.
Lead attribution for all types of marketing
Potential customers are everywhere and so is advertising. Marketers test different channels and tactics, analyze results and optimize for better ROI based on the ever-growing volumes of data. However, without the complete view into the quality of offline response to advertising – voice calls or text messages – marketers will make less than ideal decisions.
For all marketing channels and tactics, Response Analytics offers granular and accurate attribution.
How we ensure complete and accurate attribution
We believe in providing only the top quality data that will revolutionize your decision-making process. That is why we created a set of technologies that gather and process large sets of data in real-time to deliver lead attribution insights to the platform of your choice. Our high degree of data accuracy derives from the cleanest possible tracking lines, free from spam and fraud through our strict quality measures.
Start with the best call/text tracking numbers
Use the most advanced attribution technology
Track all types of response to your campaigns
- Text-enable all tracking numbers
- Integrate with chat solutions
- Track email, social media, and form fills
Understand lead quality with rich analytics
Many ways to access attribution analytics
We understand the complexity marketers and IT teams have to overcome when analyzing cross-channel campaign performance. To make your shift to better online-offline lead attribution easy, we offer dedicated support, flexible implementation and reporting.