Call Scoring 2018-08-31T15:38:31+00:00

Call Scoring

Call scoring, also known as lead scoring, helps online directories, advertising agencies and call-intensive marketers measure, prove and improve the effectiveness of advertising and marketing campaigns.

What is Automated Call Scoring

Automated call scoring uses machine learning algorithms to analyze phone conversations. Insights gained through this process can help identify the best potential sales leads, optimize advertising spend as campaigns progress and turn more conversations into conversions.

How Call Scoring Works

Your marketing efforts may be successful in driving calls to your brand, but what happens next can have a dramatic impact on your campaign ROI. Whenever a prospective customer calls your company, Telmetrics’ automated call scoring algorithms transcribe and analyze the entire conversation to determine if the caller was a lead, a returning customer or a converted customer. You can easily review the resulting transcriptions and customer dispositions to learn more about the call flow and result — so you can generate more high value calls and produce more positive outcomes.

Key features of Telmetrics’ Call Scoring:

  • Transcripts – visualize calls alongside the recorded playback
  • Keyword Spotting — gives you the ability to configure customized keywords or phrases for both the caller and the agent, allowing for quick access to those words within the recording
  • API Data Delivery — all scoring attributes are delivered via data pull or Webhook as part of the Call Detail Record
  • UI Reporting — customizable Lead Reports can be generated within Telmetrics’ UI
  • Custom Dispositions – specific to your business needs

Key Benefits of Automated Call Scoring

Call scoring used to be a labour intensive process, requiring people to sift through call logs and listen to hours of recorded phone conversations to gain actionable data. Telmetrics’ automated call scoring technology does all the heavy lifting for you, gathering much more detailed data in less time. This gives you a much clearer picture of the effectiveness of your campaigns and allows your sales team to focus on calls that really matter.

Call scoring allows you to:

  • Identify the channels, ads and creative that generate quality calls
  • Target spend on campaigns that drive high value calls
  • Prove the value of lead generation and qualification tactics
  • Improve sales agent performance
  • Flag improperly handled calls
  • Identify best practices for training purposes
  • Enhance service quality and customer satisfaction

What is Automated Call Scoring

Automated call scoring uses machine learning algorithms to analyze phone conversations. Insights gained through this process can help identify the best potential sales leads, optimize advertising spend as campaigns progress and turn more conversations into conversions.

How Call Scoring Works

Your marketing efforts may be successful in driving calls to your brand, but what happens next can have a dramatic impact on your campaign ROI. Whenever a prospective customer calls your company, Telmetrics’ automated call scoring algorithms transcribe and analyze the entire conversation to determine if the caller was a lead, a returning customer or a converted customer. You can easily review the resulting transcriptions and customer dispositions to learn more about the call flow and result — so you can generate more high value calls and produce more positive outcomes.

Key features of Telmetrics’ Call Scoring:

  • Transcripts – visualize calls alongside the recorded playback
  • Keyword Spotting — gives you the ability to configure customized keywords or phrases for both the caller and the agent, allowing for quick access to those words within the recording
  • API Data Delivery — all scoring attributes are delivered via data pull or Webhook as part of the Call Detail Record
  • UI Reporting — customizable Lead Reports can be generated within Telmetrics’ UI
  • Custom Dispositions – specific to your business needs

Key Benefits of Automated Call Scoring

Call scoring used to be a labour intensive process, requiring people to sift through call logs and listen to hours of recorded phone conversations to gain actionable data. Telmetrics’ automated call scoring technology does all the heavy lifting for you, gathering much more detailed data in less time. This gives you a much clearer picture of the effectiveness of your campaigns and allows your sales team to focus on calls that really matter.

Call scoring allows you to:

  • Identify the channels, ads and creative that generate quality calls
  • Target spend on campaigns that drive high value calls
  • Prove the value of lead generation and qualification tactics
  • Improve sales agent performance
  • Flag improperly handled calls
  • Identify best practices for training purposes
  • Enhance service quality and customer satisfaction

Learn More

Let us show you how you can improve the effectiveness of your marketing campaigns with our powerful call tracking platform.