Caller Profile 2018-08-31T15:47:21+00:00

Telmetrics’ Rich Consumer Profile Solution

In today’s multi-channel world it is now harder than ever to accurately trace the path to purchase for consumers. Telmetrics’ Rich Consumer Profile solution provides you with the detailed insights you need to locate target customers, fine-tune marketing campaigns across platforms and drive conversions.

How Rich Consumer Profiles Work

More than any other data point, phone numbers are linked to a single person for years, revealing more information with more precision than an IP or email address. Our Rich Consumer Profile solution captures valuable information from each call and text you receive that lets you know whether your marketing campaign is reaching the intended target audience. We work with a number of data partners to mine all publicly available sources for information related to demographics, purchase intent and purchase history to generate a more complete picture of your leads and customers.

  1. The consumer contacts your business and instantly triggers a data pull from our information partners
  2. You access the appropriate profile data in one place, either on the Telmetrics’ dashboard or through your API
  3. Your marketing team can use the accumulated data to better target campaigns to optimize spend and improve ROI

Learn More About Your Leads

Whenever a call or text comes in to your business, our Rich Consumer Profile solution automatically generates a detailed profile of that caller so you know exactly who is responding to your ads. You can use this database of information to:

  • Validate leads as potential customers
  • Segment leads according to life stages, behavior and other demographics
  • Adjust and improve caller interactions
  • Populate your CRM with vital contact information such as address, phone number and email to facilitate customer retention and acquisition
  • Customize ad creative and sales materials based on customer profiles

Target Your Audience

Our Rich Consumer Profile solution gives you the flexibility to target specific audiences across any platform or device:

  • Use profile data to target campaigns based on audience metrics
  • Detect patterns in the consumer path to purchase
  • Improve how you target campaigns down to the level of keywords
  • Identify new target audiences and potential customers
  • Build audiences that are proven to convert

Choose Your Dataset

We supply you with as little or as much information about your leads as you need. The data we collect is useful in every industry, so you can use it to conduct predictive analysis of consumer behavior and reach your target customers the moment they’re looking.

Standard Consumer Profiles

You can use standard customer information to refine your location targeting and to validate leads as potential customers:

  • Name
  • Address
  • City or town
  • State or province
  • Zip or postal code

Rich Consumer Profiles

You can use Rich Consumer Profile data to segment contacts for lead nurturing, adjust your ad creative and create rich predictive analysis through behavior tracking:

  • Census data such as gender, age, marital status, children
  • Estimated income
  • Level of education

Compliments Your Martech Stack

Telmetrics’ Rich Consumer Profile solution is designed to augment the data sets that reside in your CRM and Social platforms. For example, we currently integrate with Facebook, which allows you to view all call and text data within Facebook Ads Manager from calls and texts that originated in Facebook. By including Rich Profile Data, this integration becomes a powerful audience targeting tool that allows you to retarget inbound leads from any source and refine your current audiences with comprehensive data from all campaigns.

How Rich Consumer Profiles Work

More than any other data point, phone numbers are linked to a single person for years, revealing more information with more precision than an IP or email address. Our Rich Consumer Profile solution captures valuable information from each call and text you receive that lets you know whether your marketing campaign is reaching the intended target audience. We work with a number of data partners to mine all publicly available sources for information related to demographics, purchase intent and purchase history to generate a more complete picture of your leads and customers.

  1. The consumer contacts your business and instantly triggers a data pull from our information partners
  2. You access the appropriate profile data in one place, either on the Telmetrics’ dashboard or through your API
  3. Your marketing team can use the accumulated data to better target campaigns to optimize spend and improve ROI

Learn More About Your Leads

Whenever a call or text comes in to your business, our Rich Consumer Profile solution automatically generates a detailed profile of that caller so you know exactly who is responding to your ads. You can use this database of information to:

  • Validate leads as potential customers
  • Segment leads according to life stages, behavior and other demographics
  • Adjust and improve caller interactions
  • Populate your CRM with vital contact information such as address, phone number and email to facilitate customer retention and acquisition
  • Customize ad creative and sales materials based on customer profiles

Target Your Audience

Our Rich Consumer Profile solution gives you the flexibility to target specific audiences across any platform or device:

  • Use profile data to target campaigns based on audience metrics
  • Detect patterns in the consumer path to purchase
  • Improve how you target campaigns down to the level of keywords
  • Identify new target audiences and potential customers
  • Build audiences that are proven to convert

Choose Your Dataset

We supply you with as little or as much information about your leads as you need. The data we collect is useful in every industry, so you can use it to conduct predictive analysis of consumer behavior and reach your target customers the moment they’re looking.

Standard Consumer Profiles

You can use standard customer information to refine your location targeting and to validate leads as potential customers:

  • Name
  • Address
  • City or town
  • State or province
  • Zip or postal code

Rich Consumer Profiles

You can use Rich Consumer Profile data to segment contacts for lead nurturing, adjust your ad creative and create rich predictive analysis through behavior tracking:

  • Census data such as gender, age, marital status, children
  • Estimated income
  • Level of education

Compliments Your Martech Stack

Telmetrics’ Rich Consumer Profile solution is designed to augment the data sets that reside in your CRM and Social platforms. For example, we currently integrate with Facebook, which allows you to view all call and text data within Facebook Ads Manager from calls and texts that originated in Facebook. By including Rich Profile Data, this integration becomes a powerful audience targeting tool that allows you to retarget inbound leads from any source and refine your current audiences with comprehensive data from all campaigns.

Learn More

Let us show you how you can improve the effectiveness of your marketing campaigns with our powerful call tracking platform.