A Phone Call Is a Natural Response to an Ad for Mobile Consumers
An inbound call indicates an engaged, ready-to-buy consumer. Track and gain credit for all phone leads with proven call attribution technology. Use insights to optimize and generate even more calls.
Call tracking instantly lifts measured ROI
Research shows that phone leads are 10x more valuable than form fill leads, yet many marketers are not reporting on phone calls. If you are tracking clicks, conversions, bounce rates, rankings, and investing time and resources in A/B testing, but aren’t measuring call response – part of the ROI your hard work generates will remain unseen.
Include calls as a success metric
Use calls to gain visibility into offline lead generation across any ad campaign. Call insights connect online lead sources to offline responses, providing a complete picture of ad performance and lead attribution.
Get credit for the quality leads you deliver and help your sales team prove value for advertisers.
Demonstrate program performance with metrics your SMB and large brand advertisers value.
Gain visibility into campaign performance and lead generation data to optimize ad spend.
Convert all calls your advertising generates into revenue
Marketers use data provided by our advanced lead attribution technology to optimize campaigns and generate even more calls on the same ad spend. But if the advertiser does not pick up the phone or a sales agent fails to convert the customer, the improved marketing campaign performance doesn’t translate into revenue.
2/3 of leads will contact a competitor if no one answers their phone call. 78% of customers are frustrated by incorrect routing. There is no visibility into what happened during the call to help sales agents maximize lead-to-sale conversion rates.
These challenges may be preventing your business from reaching your true ROI potential. Our Response Analytics platform has the tools you need to convert more calls to sales.
Flexible implementation and reporting
We support call tracking programs of all sizes, from several phone lines per client to tens of thousands. We offer several options to implement Response Analytics and a dedicated support team to make tracking all types of response an easy choice for brand, directory, and agency marketers.