Telmetrics and Zipwhip Partner to Deliver Richer Analytics and Texting for Businesses on Call-Tracking Numbers

Zipwhip’s Texting-for-Business Software and Telmetrics’ Call Analytics Offering Come Together to Enable Text Analytics at Scale 

SEATTLE–(BUSINESS WIRE)–Zipwhip, the leading provider of texting for business, and Telmetrics Inc., enterprise-level call and text tracking software, today announced a partnership to allow businesses to gather critical attribution data on text messages delivered through existing business phone numbers. By combining the power of the Zipwhip and Telmetrics platforms, businesses will be empowered to simultaneously track the effectiveness of their marketing dollars across both text and call campaigns – an essential feature for marketing firms, franchises and brands looking to better understand and build relationships with customers.

The partnership includes an integration enabling Zipwhip and Telmetrics customers to access texting and attribution capabilities. By text-enabling existing landline, VoIP and toll-free phone numbers, Zipwhip gives businesses the opportunity to communicate with their customers on the channels they prefer. Through the integration, messages sent to unique call-tracking numbers are now instantly forwarded to the business’s main landline, VoIP or toll-free number so companies can continue text conversations on their primary number – helping establish long-term relationships with new customers and further building relationships with existing customers. Customers utilizing the integration have full access to Zipwhip’s enterprise-grade software, key functionality and tools such as keyword-triggered auto replies, office hours responses, scheduled messages, dynamic templates and more. By partnering with Telmetrics, Zipwhip customers can extend their text capabilities into their marketing programs and gain valuable insights and an understanding of their return on investment (ROI) of their text-marketing initiatives.

“Arming marketers with the capabilities to become more customer-centric while increasing the choices for consumers from just ‘call us’ to ‘call or text us’ creates instant lift in the ROI of marketing campaigns,” said Telmetrics CEO Andrew Osmak.

The relationship combines the power of scalable, secure, conversational and automated texting capabilities with a clear attribution picture for all text-marketing initiatives and allows businesses to capitalize on additional value-add services and marketing stack integrations from Telmetrics.

“Whether or not businesses advertise the ability to receive texts on their main phone number, consumers are texting in,” said John Lauer, CEO of Zipwhip. “This partnership lets businesses harness the power of texting and capture messages sent to not only their main phone number, but individual call tracking numbers, as well.”

For more information on accessing this integration, please go to

About Telmetrics: Telmetrics is a leading enterprise call tracking software company specialized in serving call intensive marketers, digital agencies and online directories. For over 25 years, Telmetrics has delivered scalable call and text-based attribution solutions to reveal the impact of direct response campaigns. With a deep level of experience, solid infrastructure and a passion for quality, Telmetrics ensures the delivery and measurement of calls to hundreds of thousands of advertisers across North America. Learn more about Telmetrics at

About Zipwhip: Zipwhip empowers companies to communicate with their customers in the most effective and preferred way possible – text messaging. With Zipwhip’s texting for business, organizations can text with customers right from their computer or mobile device, using any existing landline, VoIP or toll-free phone number. Zipwhip’s direct network connectivity, intuitive cloud-based software and an enterprise-grade API mean businesses can securely and reliably reach their customers every time. Your customers are only a text away:


Keena Bean
Zipwhip Inc.
Text or call: (206) 816-3605

Catherine Caplice
Telmetrics Inc.
(905) 219-8224