Featured report for direct response marketers

Mobile Ad Response: Clicks, Calls, Texts, and More

Do you know that 2/3 of mobile-driven purchases happen offline? Together with our client, xAd, we produced a comprehensive Mobile Path-to-Purchase research study. Compiled by Nielsen from an online survey and on-device behavioral data from 6,000 U.S. smartphone and tablet users, focusing on the Automotive, Entertainment, Restaurant and Telecom categories.