More Engagement, More Leads, One Reliable Platform
Offer all the ways for mobile consumers to respond
Each consumer has a preferred method of responding to advertising and preferences change in the moment. Make sure your advertising captures and converts all leads – offer convenience and choice to mobile consumers.
Response Analytics provides tools to measure all the ways consumers may choose to respond to your ad.
More ways to respond = more leads.
Imagine what these analytics could mean for your business
Offer more ways to respond and track all types of response down to the campaign, keyword, channel, agency that manages your campaign, and more.
Better decision making
We help marketers who run some of the largest lead generation and advertising programs measure and grow their success. Clients have different challenges, but we have had 25+ years to perfect the way we address them with technology, rich data, and business expertise.
Our conversation analytics engine combines the best of both worlds in speech analysis: advanced automation plus the human interpretation of business-to-consumer conversations.
We mine numerous databases to deliver predictive insights on your consumers that are powered by demographic, behavioral and purchasing data.
Our advanced set of lead attribution products will provide a granular view into which campaign, ad, or creative delivers more voice calls, texts, form fills, or chat responses.
Built to lift ROI for marketers
from all industries
Whether you are generating leads for clients or for your brand, you can increase ROI on the same advertising spend with more ways to respond. You can also enjoy other benefits by offering your audience flexibility and the latest technology solutions.
We understand the complexity faced by marketers and IT teams when delivering a cross-platform experience and interpreting the data. To make tracking all types of response an easy choice, we offer flexible implementation, reporting options and dedicated support.