Dynamic Call Tracking
Scalable. Accurate. Kinetic.
True visibility into online to offline attribution
Dynamic Number Insertion provides the most comprehensive and reliable data on call and text attribution possible while minimizing the costs to deliver the best value for your ad spend.
A unique phone number is inserted onto a landing page or website that tracks the online source of the call from an ad, campaign, keyword or channel.
How DNI works
Dynamic Number Insertion connects an offline phone call to its source online, making it a crucial tool for a complete view of your campaign’s impact.
Each time a visitor clicks on the “call now” button, a phone number is dynamically replaced on the website and links their session to the keyword, ad, campaign or channel that drove them to your site.
Once the number is called, all the call details are logged, providing the necessary information for actionable insights and includes: the caller’s number, the time and length of the call and the source.
Gain the benefits of DNI
Minimize costs with the optimal pool size for your traffic.
Not a first-in, first-out system, smart pool algorithms determine the right number-pool size based on numerous factors to deliver the most accurate analytics.
Your callers will connect only to your business.
Dedicated number pools reserve phone numbers for your business and no one else, for as long as you need them.
Reverse-proxy option requires no IT expertise – we create a mirror webpage that mimics your website exactly, but with a call tracking number.
Session-based reduces cost and guarantees accuracy by serving up a new number from a dedicated number pool at each new visit to your website.
1:1 offers granularity at the level you choose. One number is assigned to each keyword, campaign, channel or ad.
The one, true picture of attribution:
comprehensive data for every channel
Dynamic Number Insertion provides data that helps optimize all inbound marketing tactics, from search, social media, form fills to email campaigns and more.
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