Response Science - the Study of Response Trends

Our platform tracks, aggregates, and analyzes millions of calls and other types of response each day. We offer these insights to clients to help uncover hidden opportunities to grow revenue.

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We offer rich data, collected and analyzed, based on each and every call, and customer-to-business conversation that passes through our 1.4+ million active response tracking line network.

The ways in which advertisers and customers use our numerous features and solutions provide even deeper insights into call data, which we then offer to clients to add even more value.

Because of our scope, we see much more than any individual client can. Our Data Science and Customer Success teams are ready to work with clients to help use this rich data in a meaningful way.

Our data philosophy

Quality in, quality out

We provide accurate response analytics based on the data intercepted by our clean tracking lines, free from spam and fraud.

Let the best business idea win

We learn as much as possible about the client’s business to understand how our data can help uncover new opportunities to grow.

No data for the sake of data

We understand that data is only valuable when it is being used and work closely with our clients to develop specific recommendations.

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Ask a question - we'll answer it with data

The Response Analytics platform enables and tracks responses for millions of advertisers across the US and Canada. Our tracking lines capture calls and text messages from all industries – we carefully organize and safely store this aggregate data, to make insights available to our clients that only the platform with our scope can offer. Below are examples of data analysis we deliver, but we know there is much more we can help you uncover. 

Response trends

Device types

Seasonality

Geo trends

Engagement

Industry analysis

We mine historical and current data to understand trends over time, and provide clients with a clear view into consumer preferences, based on call volumes across many dimensions :

[rdy_icon_list_item title_color=”#3b3d3f” icon_fontawesome=”fa fa-check” title=”Toll-free vs. local phone numbers” title_size=”15″ icon_color=”#b3dbd2″ el_class=”home_how_list”][rdy_icon_list_item title_color=”#3b3d3f” icon_fontawesome=”fa fa-check” title=”Business vs. consumer calls” title_size=”15″ icon_color=”#b3dbd2″ el_class=”home_how_list”][rdy_icon_list_item title_color=”#3b3d3f” icon_fontawesome=”fa fa-check” title=”Time of day call volume” title_size=”15″ icon_color=”#b3dbd2″ el_class=”home_how_list”][rdy_icon_list_item title_color=”#3b3d3f” icon_fontawesome=”fa fa-check” title=”Calls per line benchmarks and more” title_size=”15″ icon_color=”#b3dbd2″ el_class=”home_how_list”]

How much should you invest in mobile ads? See which devices consumers use to contact advertisers and make an informed decision.

[rdy_icon_list_item title_color=”#3b3d3f” icon_fontawesome=”fa fa-check” title=”Calls from mobile vs. landline phones” title_size=”15″ icon_color=”#b3dbd2″ el_class=”home_how_list”][rdy_icon_list_item title_color=”#3b3d3f” icon_fontawesome=”fa fa-check” title=”Geographical variances” title_size=”15″ icon_color=”#b3dbd2″ el_class=”home_how_list”][rdy_icon_list_item title_color=”#3b3d3f” icon_fontawesome=”fa fa-check” title=”Ad type variances” title_size=”15″ icon_color=”#b3dbd2″ el_class=”home_how_list”]

Do you know when your best leads are responding? Optimize your ad spend with deep understanding of real seasonality trends.

[rdy_icon_list_item title_color=”#3b3d3f” icon_fontawesome=”fa fa-check” title=”Seasonal response trends” title_size=”15″ icon_color=”#b3dbd2″ el_class=”home_how_list”][rdy_icon_list_item title_color=”#3b3d3f” icon_fontawesome=”fa fa-check” title=”Peak season missed calls” title_size=”15″ icon_color=”#b3dbd2″ el_class=”home_how_list”][rdy_icon_list_item title_color=”#3b3d3f” icon_fontawesome=”fa fa-check” title=”Seasonality by geo-location” title_size=”15″ icon_color=”#b3dbd2″ el_class=”home_how_list”]

Get more local responses with precise targeting based on where your customers really are.

[rdy_icon_list_item title_color=”#3b3d3f” icon_fontawesome=”fa fa-check” title=”Target ads to where best leads call from” title_size=”15″ icon_color=”#b3dbd2″ el_class=”home_how_list”][rdy_icon_list_item title_color=”#3b3d3f” icon_fontawesome=”fa fa-check” title=”Tailor offers to callers from remote locations” title_size=”15″ icon_color=”#b3dbd2″ el_class=”home_how_list”][rdy_icon_list_item title_color=”#3b3d3f” icon_fontawesome=”fa fa-check” title=”Understand engagement trends by geography” title_size=”15″ icon_color=”#b3dbd2″ el_class=”home_how_list”]

Do longer calls signal a more engaged lead for your type of business? Find out what engagement means and optimize operations to focus on hot leads.

[rdy_icon_list_item title_color=”#3b3d3f” icon_fontawesome=”fa fa-check” title=”Quality lead volume to toll-free vs. local numbers” title_size=”15″ icon_color=”#b3dbd2″ el_class=”home_how_list”][rdy_icon_list_item title_color=”#3b3d3f” icon_fontawesome=”fa fa-check” title=”Call duration by industry” title_size=”15″ icon_color=”#b3dbd2″ el_class=”home_how_list”][rdy_icon_list_item title_color=”#3b3d3f” icon_fontawesome=”fa fa-check” title=”Seasonal engagement trends” title_size=”15″ icon_color=”#b3dbd2″ el_class=”home_how_list”]

How does your advertising success stack up against others in your industry? We see the big picture and benchmark on an aggregate level.

[rdy_icon_list_item title_color=”#3b3d3f” icon_fontawesome=”fa fa-check” title=”Call volume and duration benchmarks” title_size=”15″ icon_color=”#b3dbd2″ el_class=”home_how_list”][rdy_icon_list_item title_color=”#3b3d3f” icon_fontawesome=”fa fa-check” title=”Missed calls volume and lead recovery opportunities” title_size=”15″ icon_color=”#b3dbd2″ el_class=”home_how_list”][rdy_icon_list_item title_color=”#3b3d3f” icon_fontawesome=”fa fa-check” title=”Industries with the most response volume from mobile and more” title_size=”15″ icon_color=”#b3dbd2″ el_class=”home_how_list”]

Flexible implementation and reporting

To help clients get started with the Response Analytics platform, we offer flexible implementation, reporting options and dedicated support. When it comes to rich response trends data, we work closely with clients to determine the best way to deliver it for use in real time and at scale or as custom deep-dive reports.

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Let's discuss how Response Analytics insights may benefit your data strategy.

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