>>Text/SMS-Enabled Call Tracking
Text/SMS-Enabled Call Tracking 2018-08-31T15:41:00+00:00

Text/SMS-Enabled Call Tracking

Our Text/SMS-enabled SmartNumber service allows your customers to reach out to you in the way they prefer, call or text, via any marketing channel — paid ads, display, social, email or your landing pages. Using Text/SMS-enabled SmartNumbers makes it easier for your company to attract, engage and convert mobile leads.

One of our clients saw a 43% lift in engagement that led to a higher sales conversion rate for a Google Adwords campaign simply by providing both “text” and “call” options.

More than 8 out of 10 consumers not only want to be able to receive information, but also reply to businesses or engage in a conversation. Is your brand or business ready to accommodate this growing consumer preference? Our call-tracking numbers are Text/SMS-enabled, allowing you to match your mobile marketing to consumer behavior.

  • Businesses Call and E-mail; Consumers Text
    • 89% of consumers want to use messaging to communicate with a business
    • Only 48% of businesses are equipped to engage with consumers through messaging
  • Higher Engagement Results in More Leads and Conversions
    • 98% SMS open rate vs. 20% e-mail open rate
    • 45% SMS response rate vs. 6% e-mail response rate

How Smartnumbers Work

Through Enhanced Paid Search – Use SmartNumbers in conjunction with Google AdWords to optimize the effectiveness of Google’s “click-to-message” products with complete text attribution, custom auto-responses, integration with chat platforms and full Chatbot automation.

On Your Landing Pages – Give mobile consumers the option to call or text your business right from your landing page and start a conversation seamlessly between the consumer’s native texting app and your chat interface.

Benefits of Smartnumber Technology

Capture More Leads –There is a 10x drop in lead qualification when you wait longer than 5 minutes to respond, and a 400% decrease when you respond within 10 minutes versus 5 minutes (Source: Harvard Business Review). SmartNumbers allow you to engage mobile customers instantly with an automated text message before they reach out to the competition, giving your sales team time to respond.

Convert More Sales – Web leads are nine times more likely to convert if followed up within five minutes (Source: Harvard, MIT) and research shows that 35% to 50% of sales go to the vendor that responds first (Source: InsideSales.com). SmartNumber technology provides customers with an automated text response option on your landing page forms, allowing your sales team to greet the lead immediately or quickly respond to appointment confirmation inquiries via a chat app.

Simplify the Mobile Sales Process – SmartNumber technology allows your sales team to respond to inbound customer texts on your current platform using the interface of your choice – LiveChat, Contact At Once, slack, Liveperson – and automate up to 40% of the initial conversation via Chatbot.

Build Mobile Marketing Lists – A mobile phone number is a unique identifier that stays with that customer for years. When you offer consumers an option to text or to “opt-in” to your SMS marketing through automated text-backs, you gain access to valuable demographic and behavioral data, including:

  • Household income
  • Purchasing power and history
  • Purchase intent
  • Pre-call/pre-text site browsing history
  • Interests and affiliations
  • Social media profiles

Optimize Campaign ROI – You can use SmartNumber customer profile data to better target mobile promotional offers and convert more leads through all marketing channels. Combining call- and Text/SMS-tracking through Telmetrics’ SmartNumber service delivers better results on the same ad spend.

One of our clients saw a 43% lift in engagement that led to a higher sales conversion rate for a Google Adwords campaign simply by providing both “text” and “call” options.

More than 8 out of 10 consumers not only want to be able to receive information, but also reply to businesses or engage in a conversation. Is your brand or business ready to accommodate this growing consumer preference? Our call-tracking numbers are Text/SMS-enabled, allowing you to match your mobile marketing to consumer behavior.

  • Businesses Call and E-mail; Consumers Text
    • 89% of consumers want to use messaging to communicate with a business
    • Only 48% of businesses are equipped to engage with consumers through messaging
  • Higher Engagement Results in More Leads and Conversions
    • 98% SMS open rate vs. 20% e-mail open rate
    • 45% SMS response rate vs. 6% e-mail response rate

How Smartnumbers Work

Through Enhanced Paid Search – Use SmartNumbers in conjunction with Google AdWords to optimize the effectiveness of Google’s “click-to-message” products with complete text attribution, custom auto-responses, integration with chat platforms and full Chatbot automation.

On Your Landing Pages – Give mobile consumers the option to call or text your business right from your landing page and start a conversation seamlessly between the consumer’s native texting app and your chat interface.

Benefits of Smartnumber Technology

Capture More Leads –There is a 10x drop in lead qualification when you wait longer than 5 minutes to respond, and a 400% decrease when you respond within 10 minutes versus 5 minutes (Source: Harvard Business Review). SmartNumbers allow you to engage mobile customers instantly with an automated text message before they reach out to the competition, giving your sales team time to respond.

Convert More Sales – Web leads are nine times more likely to convert if followed up within five minutes (Source: Harvard, MIT) and research shows that 35% to 50% of sales go to the vendor that responds first (Source: InsideSales.com). SmartNumber technology provides customers with an automated text response option on your landing page forms, allowing your sales team to greet the lead immediately or quickly respond to appointment confirmation inquiries via a chat app.

Simplify the Mobile Sales Process – SmartNumber technology allows your sales team to respond to inbound customer texts on your current platform using the interface of your choice – LiveChat, Contact At Once, slack, Liveperson – and automate up to 40% of the initial conversation via Chatbot.

Build Mobile Marketing Lists – A mobile phone number is a unique identifier that stays with that customer for years. When you offer consumers an option to text or to “opt-in” to your SMS marketing through automated text-backs, you gain access to valuable demographic and behavioral data, including:

  • Household income
  • Purchasing power and history
  • Purchase intent
  • Pre-call/pre-text site browsing history
  • Interests and affiliations
  • Social media profiles

Optimize Campaign ROI – You can use SmartNumber customer profile data to better target mobile promotional offers and convert more leads through all marketing channels. Combining call- and Text/SMS-tracking through Telmetrics’ SmartNumber service delivers better results on the same ad spend.

Learn More

Let us show you how you can improve the effectiveness of your marketing campaigns with our powerful call tracking platform.