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Dynamic Number Insertion 2018-08-31T15:40:35+00:00

Dynamic Number Insertion

Today’s marketers can’t rely on digital analytics alone to uncover the blind spot caused by consumers who are searching online but then purchase offline. Dynamic Number Insertion provides the link between mobile or online ads and the consumer response, regardless of channel.

What is Dynamic Number Insertion?

Dynamic Number Insertion (DNI), also known as Dynamic Call Tracking, allows you to track calls and texts from any source by replacing phone numbers on your website with designated, dynamic call- or text-tracking numbers.
DNI provides the marketer with call analytics that reveal which channel, ad or keyword drive the highest response rates. In this way DNI is a powerful tool to increase your ad performance without increasing your ad spend.

Key Benefits of DNI:

Refine Campaigns in Real Time

  • Use conversion data from calls to improve bid management strategies

Improve the Customer Experience

  • Gain actionable insights into pre-call consumer engagement to lower the cost of customer acquisition

Optimize ROI

  • Act on comprehensive lead attribution data for every channel, ad and keyword to drive growth and transform your campaigns

How DNI Works

Using a simple JavaScript snippet added to the source code of your website, DNI seamlessly replaces phone numbers on web pages with dynamic call-tracking numbers.

When a user clicks through to a website or a landing page, call-tracking numbers associated with the referring online source automatically populate on the site, revealing the true lead source once a call is placed or a text message sent.

By knowing what happened before the consumer made contact, such as the web page the consumer last visited or the social media source they came from, marketers can gain valuable insights into the behavior that drove the lead.

DNI data can help optimize your marketing campaigns by determining:

  • Which search engine or social media platform drove the lead or conversion?
  • The keywords or campaign the consumer interacted with before making the call?
  • The consumer engagement points and web pages visited, including form submissions, prior to the call or text?
  • Which campaigns, ad formats and search partners generate the highest ROI?

Dynamic Number Insertion provides real-time attribution of calls so you can take immediate action.

What is Dynamic Number Insertion?

Dynamic Number Insertion (DNI), also known as Dynamic Call Tracking, allows you to track calls and texts from any source by replacing phone numbers on your website with designated, dynamic call- or text-tracking numbers.
DNI provides the marketer with call analytics that reveal which channel, ad or keyword drive the highest response rates. In this way DNI is a powerful tool to increase your ad performance without increasing your ad spend.

Key Benefits of DNI:

Refine Campaigns in Real Time

  • Use conversion data from calls to improve bid management strategies

Improve the Customer Experience

  • Gain actionable insights into pre-call consumer engagement to lower the cost of customer acquisition

Optimize ROI

  • Act on comprehensive lead attribution data for every channel, ad and keyword to drive growth and transform your campaigns

How DNI Works

Using a simple JavaScript snippet added to the source code of your website, DNI seamlessly replaces phone numbers on web pages with dynamic call-tracking numbers.

When a user clicks through to a website or a landing page, call-tracking numbers associated with the referring online source automatically populate on the site, revealing the true lead source once a call is placed or a text message sent.

By knowing what happened before the consumer made contact, such as the web page the consumer last visited or the social media source they came from, marketers can gain valuable insights into the behavior that drove the lead.

DNI data can help optimize your marketing campaigns by determining:

  • Which search engine or social media platform drove the lead or conversion?
  • The keywords or campaign the consumer interacted with before making the call?
  • The consumer engagement points and web pages visited, including form submissions, prior to the call or text?
  • Which campaigns, ad formats and search partners generate the highest ROI?

Dynamic Number Insertion provides real-time attribution of calls so you can take immediate action.

Learn More

Let us show you how you can improve the effectiveness of your marketing campaigns with our powerful call tracking platform.