National Brands Compete Locally and Nationally:
Drive Stronger Results on Both Fronts

Response Analytics for direct response brand marketers

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As a direct response marketer for a national brand, you must compete locally and nationally to remain relevant to your audience. Competing on multiple levels requires precise tracking of all campaigns to avoid wasted ad spend. 

Discover how to stand out locally, while maintaining your national exposure. Smart direct response marketers rely on data to drive strategy and results.

Our Response Analytics platform empowers brands to engage leads, capture and analyze data, and optimize for instant improvement in campaign performance. One platform allows brands to influence the entire path to purchase and lift ROI.

Tools for local and national brands:
boost ROI

Offline Lead Attribution

Response Analytics provides valuable insight into which campaigns are performing for brands, both locally and nationally. Optimize campaigns for stronger returns, stretching your ad dollars further.

Conversation Analytics

Consumers are looking to connect with brands by phone more frequently. Ensure a quality experience for loyal brand consumers with Call Recording and Call Scoring. Scored recordings allow businesses to review sales agent performance and consumer interest.

Rich Profile Data

Gain insight into your customers – learn where they are from, their purchase habits and more. Utilize rich caller data to craft custom targeted offers and improve conversion rates with personalized offers.

Text Messaging

Brands need to connect with consumers on their terms. Engage your audience and increase leads without increasing ad spend. The addition of text messaging to ad campaigns increased results by 43% for our national brand client.

Our technology drives growth

Call tracking numbers

See exactly how every channel, from search, social, and display to print, drives calls

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Dynamic Number Insertion

Gather granular data, down to the keyword for complete attribution

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Rich Data

Insights into buyer personas helps craft customer offers to increase the lifetime value of customers

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Call Scoring

Help clients convert more calls by automatically identifying non-sales calls and monitor and score conversations to ensure lead quality

Flexible implementation

We understand the complexity faced by marketers and IT teams when delivering a cross-platform experience and interpreting the data. To make enabling and tracking all types of response an easy choice, we offer flexible implementation, reporting options and dedicated support.

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Essential services for national brands

Dedicated client support

via a knowledgeable Customer Success team, there to guide you and partner with you to develop new custom solutions to meet your needs.

Implementation support

for quick and easy onboarding, allowing you to quickly experience benefits from new features, services and insights.

Meaningful customer reporting

that offers complete visibility and important insights into campaign success.

White labeling

to shine in front of your customers and increase loyalty, while we take care of the backend technology and support.

Features to supercharge your marketing

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Add Response Analytics to your
marketing technology toolkit

Get in touch with our Customer Success team to discuss your requirements and we will
suggest the best approach. We have a team of 60+ that is ready to supercharge your
direct response marketing programs.

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