Automotive Dealers and Marketers:
Drive More Clicks, Calls, and Sales
20% of new vehicle buyers will initially contact a dealer by phone.
Do you know what is driving those calls?
An unprecedented number of micro-moments and multiple paths to purchase create a new paradigm for dealerships. With multiple devices and channels, interactions are happening on and offline.
Understand where consumers came from and where they are going.
Meet consumers where they are on their journey. Leverage YouTube and search to feed consumers the information they crave. Drive traffic from online assets to offline engagement, like calls and text.
70% of calls result in in-store appointments (Paragon Honda).
Discover how Response Analytics and our engagement tools create an immediate and measurable lift in leads and ROI on your existing ad spend.
Staying current amid large shifts in the industry
A shift in thinking has consumers viewing a dealership as a point-of-sale rather than a research destination. Consumers are gathering information online and by phone before visiting a dealership.
We arm dealerships and marketers with one robust platform that empowers them to optimize campaigns for stronger performance, while simultaneously gathering the consumer data they need to craft custom offers. Our engagement tools allow them to meet consumers on different devices – with chatbots and text options – at different stages of their journey.
Data drives growth
Dealers struggle to acquire more targeted leads to create stronger conversion rates, repeat business and customer retention.
Gather data in real-time allowing phone agents and on-floor sales team to customize appointments with consumers by showing them the car that makes the most sense based on credit score, income, and a host of other relevant factors.
Rich profile data arms auto dealers with insights to personalize the experience for consumers, expediting the process and increasing the close rate.
Mobile consumers text
Text messaging opens a new channel for consumers to communicate. Automated textbacks assist sales through lead recovery.
Management and admin gain insight into productivity with Voicemail Detection.
Leveraging our Call Recording and Scoring solutions ensure quality monitoring of phone-based inquiries. Service, Parts, and Sales benefit from understanding the needs, language, and tone of callers. Staff productivity and results can be improved by using recordings of calls for training purposes.
Caller Segmentation and Call Routing
Caller Segmentation and Call Routing allow consumers to self-select as a lead and also ensure the right call gets to the right department – decreasing consumer frustration.
Essential services for our automotive clients
Dedicated client support
via a knowledgeable Customer Success team, there to guide you and partner with you to develop new custom solutions to meet your needs.
Meaningful customer reporting
that offers complete visibility and important insights into campaign success.
for quick and easy onboarding, allowing you to quickly experience benefits from new features, services, and insights.
White labeling for clients
to shine in front of your customers and increase loyalty, while we take care of the backend technology and support.
We understand the complexity faced by automotive marketers and IT teams when delivering a cross-platform experience and interpreting the data. To make tracking all types of response an easy choice, we offer flexible implementation, reporting options and dedicated support.