Response Analytics for Ad Networks
Know which channels drive phone calls and other types of response that convert
Consumer actions speak louder than clicks
Get credit for every engagement you drive. Phone calls, text messages, and inbound chat requests are high-quality ad responses and must be counted.
Our technology proves results for our ad network clients:
- Demonstrate the value of advertising costs to clients: reporting proves the value of advertising to clients through reliable and accurate call details: caller phone number, termination phone number, time of call and duration.
- Automated billings: automatically generated reports reduce the amount of time spent on billings by identifying calls as leads from a set of predetermined criteria.
- Quality call assurances: fraud and spam protection on call tracking numbers eliminates nuisance calls to network clients and increases the ratio of calls to leads.
White labeling allows ad network agencies to update our dashboard interface and reports with their own branding and give clients access to real-time reports.
Ad networks increase billings with proper attribution
One platform – varied solutions to generate real growth
In 2015, our ad network client was able to boost efficiency to the equivalent of four and a half full-time employees with Telmetrics’ pay-per-call automated reporting. Those resources can now be directed toward growth initiatives instead of operations.
In numerous specific cases, the network was able to prove their value to the customer and dispel inaccurate perceptions. One customer had received a high number of “worthless” calls from spam and fraudulent callers. Blaming the network, the customer had decided to end their contract. With the help of Telmetrics’ reporting, it became clear that another company’s call tracking numbers were driving the “worthless” calls, while Telmetrics’ numbers were clean.
Response Analytics drives growth
We understand the complexity faced by ad networks when delivering leads and interpreting the data. To make enabling and tracking all types of response an easy choice, we offer flexible implementation, reporting options and dedicated support.
Essential services for our ad network clients
Dedicated client support
via a knowledgeable Customer Success team, there to guide you and partner with you to develop new custom solutions to meet your needs.
for quick and easy onboarding, allowing you to quickly experience benefits from new features, services and insights.
Meaningful customer reporting
that offers complete visibility and important insights into campaign success.
to shine in front of your customers and increase loyalty, while we take care of the backend technology and support.
Add Response Analytics to your
Get in touch with our Customer Success team to discuss your requirements and we will
suggest the best approach. We have a team of 60+ that is ready to supercharge your
ad network performance.