Demographics Analysis

Important lead generation data – from YOUR customers

With Call Measurement, you can get actual demographic statistics on people responding to your campaigns. Review if you have reached the demographic you were after, and if not, adjust your creative, messaging or offer to reach the intended targets more effectively.

Knowing this information in REAL TIME allows you to adjust campaign or media allocation for maximum results.

Name & Address Matching*

The Perspectica Call Detail Report displays actual call information, detailing the caller's name, address, whether the call was from a business, residence or cell; the call time; and call duration. There is additional information provided which lets you know whether this caller is on the Do Not Call registry. As this person has called your place of business, this gives you 90 days to call them back, which is compliant with the legislation. Another chance for you to recapture a sale that may have gone elsewhere.

* where available

Zip/Postal Code Analysis

The Perspectica Geo-Analysis report shows a geographic view of the highest to lowest response rates on a regional or national campaign. This solution is perfect for knowing where to focus your media dollars for a secondary campaign in these highest response markets. The zip code analysis can also be used for better planning of routes for service vehicles, or where new offices should be located, or what kind of response your business is getting from adjacent markets.